Wovara CRM connects your WhatsApp Business number to a shared team inbox, broadcast campaigns, a full contact database and AI agents — so every customer conversation is answered, recorded and followed up.
Free trial · no card required · your number stays yours
The product
A shared inbox your whole team works from, with the customer’s record open beside the chat — and an AI agent you decide the limits of.
Assign, reply, tag and resolve together. The contact’s stage, lead score and tags sit beside the thread, so nobody switches tabs to know who they’re talking to.
You are Priya, the sales assistant for a clothing brand. Be warm and brief. Answer questions about products, sizes, prices and delivery. Never promise a discount — hand over to a human instead.
Train it on your own FAQs and policies, then tick exactly what it may do. Anything that changes real data is marked takes action — with nothing ticked it can only reply.
What it does
Businesses connect their WhatsApp Business Account through Meta’s official Embedded Signup. No unofficial workarounds, no sharing passwords — the business authorises from inside Facebook and keeps ownership of its number.
Every conversation in one place. Assign chats, reply together, leave internal notes, tag and resolve. Nobody works out of a phone only one person can unlock.
Send approved templates to a segmented list, with delivery and read reporting per campaign, and opt-out handling built in.
Create and submit WhatsApp templates for Meta approval, then watch their status and category without leaving Wovara.
Contact records, custom fields, tags, lifecycle stages and lead scoring — updated as the conversation happens, not typed in afterwards.
Scripted flows, or an AI agent trained on your own FAQs and policies that answers, updates records, and hands over to a human when it should.
How it works
Sign up and start a free trial. No card needed to look around.
Complete Meta’s official Embedded Signup in a popup — new WhatsApp Business Account, or one you already own.
Your team replies from the shared inbox, campaigns go out on approved templates, automations handle the rest.
Pricing
Every account begins on a free trial — no card required. Prices below are in Indian Rupees and exclude applicable taxes. Annual billing is charged as ten months for twelve.
or ₹24,990 billed yearly
or ₹74,990 billed yearly
Priced to your volume
WhatsApp messages are billed separately by Meta at their published per-message rates, which vary by country and message category. Service messages, utility templates sent inside an open 24-hour service window, and replies through a Free Entry Point are free.
About the provider
Wovara CRM is built and operated by Go4Lead, a software company based in Rajasthan, India. We provide Wovara CRM as a hosted service: each client connects their own WhatsApp Business Account to their own workspace, and we operate the platform that sends, receives and stores those messages on their behalf.
Clients keep ownership of their WhatsApp Business Account and their data. A client can disconnect at any time from Settings → WhatsApp, or by removing our app from their Facebook account, which revokes our access immediately.
Questions
Either. You can connect a number you already use on WhatsApp Business, or start fresh with a new one. Either way it goes through Meta’s official Embedded Signup, and you keep ownership of the WhatsApp Business Account — disconnect any time from Settings or by removing the app from Facebook.
Yes — that is the point. Everyone works from one shared inbox, conversations can be assigned to a specific agent, and there are internal notes for handoffs. No one needs the phone that owns the number to answer a chat.
A subscription plan for seats and features, plus a prepaid wallet for the per-message charges Meta bills for template and session messages. You top up the wallet in advance and every charge is itemised — Meta’s cost and our fee shown separately, never bundled.
Connecting a number is usually done in minutes. Message templates you want to send outside a customer-initiated conversation go through Meta’s own template review, which is outside our control and can take longer — we surface the approval status so you are not guessing.
WhatsApp access tokens and other credentials are encrypted at rest. Each business’s data is isolated by workspace, so one customer can never see another’s contacts or conversations. We do not sell data, and we do not use your conversations to train AI models.
Cancel any time from Settings — your workspace stays usable until the end of the period you already paid for, nothing is cut off mid-cycle. First payment is refundable within 7 days; see the full Cancellation & Refund Policy for specifics.